PRICING | 4 MIN READ

2024 Microsoft Dynamics 365 CRM Pricing Guide

How Much Does Dynamics 365 CRM (Sales) Cost?

Microsoft Dynamics CRM Dashboard

This guide is designed to help you understand how Microsoft Dynamics 365 CRM‘s cost is calculated, focusing on User Licenses, Features, Implementation Costs, and additional fees. Once you know these variables, you can use the Microsoft Dynamics 365 CRM Pricing Calculator to generate an estimate. 

How much does Dynamics 365 CRM cost? Pricing hinges on your sales team’s size and their functional needs. On average, clients spend roughly $5,000 to $10,000 annually for subscriptions, with implementation costs averaging around $15,000. Keep reading to uncover the essential factors and potential hidden fees affecting these prices.

Understanding Microsoft Dynamics CRM’s Pricing Structure

Dynamics 365 CRM is Microsoft’s umbrella term for five customer relationship-focused modules offered in the Dynamics 365 application suite: Sales, Marketing, Customer Service, Field Service, and Project Operations. You don’t need to purchase all five to reap the benefits of Dynamics CRM; smaller businesses benefit from one solution, such as the Sales module, while larger organizations with more flexible budgets might mix and match multiple Microsoft CRM tools.

This is great news for businesses of any size—it means that Microsoft has made its CRM software customizable and affordable for countless companies! However, it also means the software’s cost varies widely between organizations.

Microsoft CRM pricing depends on the number of users on your sales team and the level of functionality each user requires. On average, our customers spend about $5,000 to $10,000 on their annual subscription, while implementation typically costs $15,000. Read on to learn about the key factors and hidden fees that impact this price.

User Licenses & Features

Dynamics 365 Sales pricing follows a software-as-a-service (SaaS) model, with businesses paying a monthly fee per user license. One of the best ways to cut down on the cost of Dynamics 365 CRM is to determine what functionality a user requires and grant each user a corresponding license. User licenses range from $8–$162 per month based on roles and permissions.

Team Member License

At $8 per user per month, this is the most inexpensive license available for the Sales app.

  • Read-Only Access

  • Limited List of Actions

Sales Professional License

Priced at $65 per user per month the Sales Professional license is Microsoft’s base package.

  • Lead and Opportunity Management

  • Marketing Lists & Quick Campaigns 

  • Products, Price Lists, & Product Bundles 

  • Quotes, Orders, & Invoices 

  • Real-time Sales Reports & Dashboards

Sales Enterprise License

Priced at $95 per user per month, the Sales Enterprise license is a great stepping-stone for businesses that have tighter budgets but want to explore everything Dynamics 365 CRM has to offer.

  • Forecasting

  • Product Relationships & Hierarchies

  • Business Card Scanner

  • Email Intelligence 

  • Sales Playbooks

  • Sales Goals 

  • Partner Relationship Management 

  • Contextual Insights (Limited)

  • Sales Accelerator Tools (Limited)

  • Conversation Intelligence (Limited)

  • Microsoft Copilot

Sales Premium License

Priced at $135 per user per month the Sales Premium is Microsoft’s newest license that expands on the limited features available from the Sales Enterprise license plus a list of new features.

  • Predictive Forecasting 

  • Connection Insights 

  • Notes Analysis 

  • Relationship Analytics (Advanced) 

  • Pipeline Intelligence (Advanced) 

  • Intelligent Work List (Advanced) 

  • Intelligent Work List (Advanced) 

  • Sequence Designer (Advanced) 

  • Sales Accelerator (Advanced) 

  • Microsoft Copilot 

Relationship Sales License

The Relationship Sales license is $162 per user per month. This is more comparable in scope to the Sales Enterprise license than the Sales Premium license since its sales accelerator and contextual insights features are limited. However, it excels in a few select areas due to the LinkedIn Sales Navigator:

→Visit our Demo Center to see these features and modules in action.←

Implementation Cost

Implementing a CRM product like Dynamics 365 Sales typically includes system setup and configuration, migration of your legacy data, and user training.  

A straightforward quick-start implementation of the Sales app only, using the software as it is out of the box without tailoring it to your specific needs, might cost $3,000. A more complex implementation of multiple apps that involves tailoring the software to your processes could cost as much as $25,000 or more. If your business already uses Microsoft tools, this could help streamline some of the integration process. 

A reasonable average implementation cost for your initial consideration is $15,000. Consult any potential partners about their costs before committing to an implementation. 

Ongoing Costs

Microsoft Dynamics CRM pricing for all deployment options follows a monthly subscription structure. Software and service costs may change over time, but any increase in price goes towards evolving the software—this translates to two updates each year for cloud-based customers and one for on-premises customers. 

The Dynamics 365 subscription cost includes: 

Companies should also budget for expanded support and ongoing training, education, and other professional services. Even if your company decides not to pursue advanced support or extra training for Dynamics 365 CRM in the short term, your needs may evolve. This is why a software implementation partner focused on long-term success can be invaluable when purchasing Dynamics 365 CRM!

Microsoft Partners

The Microsoft AI Cloud Partner Program, formerly the Microsoft Partner Network, is a program that pairs software purchasers with skilled implementation specialists from trusted organizations. These partners often offer implementation services, training, support, and customizations.

Cargas is one of Pennsylvania’s largest and most experienced Microsoft partners. With more than 25 years of software implementation experience, plus a dedicated in-house customization team and a longstanding partnership with Microsoft, we’re here to help.

Dynamics CRM Pricing Calculator

Access Our Microsoft Dynamics 365 CRM Pricing Calculator and get a price estimate tailored to your business.

Wes Kintner - CRM Salesperson

Let’s Chat

Still have questions? Get in touch with our expert team of software professionals.