Businesses using Microsoft Dynamics 365 have various integrative tools at their fingertips for every area, from sales to marketing to customer service and more. If you’re looking for a marketing solution that integrates with your existing Microsoft CRM, you’ll probably encounter two popular options—Dynamics 365 Marketing and ClickDimensions.

What Is Microsoft Dynamics 365 Marketing?

Microsoft’s Dynamics 365 collection of cloud-based business applications includes a CRM tool for marketing. Dynamics 365 Marketing comes equipped with automation tools to manage multi-channel campaigns, email marketing, landing pages, web forms, behavior tracking, lead scoring and nurturing, and events. Users can also add LinkedIn connectivity and advanced social media management features. 

As a full-fledged solution, Dynamics 365 Marketing is highly customizable both during implementation and later down the line. If your business already uses a Dynamics 365 application, you can purchase the Dynamics 365 Marketing attach license for a steep discount.

What Is ClickDimensions?

ClickDimensions is a marketing automation solution natively built within the Microsoft Dynamics CRM platform. This tool is considered a third-party integration, but it is exclusively available for Dynamics 365 users. ClickDimensions includes multi-channel automation, dashboards for results and revenue, and social media marketing tools. 

Businesses purchase ClickDimensions licenses by picking one of three tiers:

• Basic, which includes email marketing, web forms and intelligence, social media marketing, subscription management, and a calendar
• Business, which includes all Basic features plus campaign automation, landing pages, lead scoring, SMS messaging, surveys, and event management
• Premier, which includes all Basic and Business features plus intelligent dashboards

Each tier comes with unlimited users and contacts, and businesses pay in advance for one year of functionality.

How are Dynamics 365 Marketing and ClickDimensions Similar?

Both tools are built to integrate seamlessly with other Microsoft Dynamics 365 platform solutions. Users can purchase either option to deploy in the cloud, so data is available anytime and anywhere. Additionally, both solutions include marketing automation features, an all-important inclusion for companies that want to align sales and marketing efforts to improve the sales funnel.

Dynamics 365 Marketing vs. ClickDimensions: Which Is Better for My Business?

Dynamics 365 Marketing and ClickDimensions are powerful tools with similar features, but they cater to different types of businesses. 

Dynamics 365 Marketing is a better fit for mid-sized and enterprise businesses based on its cost and features. It is a much deeper solution and a larger investment than ClickDimensions. Due to its advanced customization options, Dynamics 365 Marketing is an excellent fit for companies with complex sales and marketing workflows and unique audiences. 

ClickDimensions is a smaller-scale software that works well for small and mid-sized businesses with more general marketing needs. Don’t be fooled by this analysis—ClickDimensions offers plenty of depth for businesses that need up-to-the-minute data on their contacts, leads, and campaigns. This solution is more affordable for businesses with constrained budgets and more general marketing needs. 

Can I Use Dynamics 365 Marketing and ClickDimensions?

Nothing stops you from using both Dynamics 365 Marketing and ClickDimensions. However, paying for two solutions when one would suffice will cost you more in the long run without significantly boosting your ROI. It’s best to figure out which is a better fit for your company and only purchase that solution rather than grabbing both.

Still Not Sure Which Solution Is For You?

The similarities between Microsoft Dynamics 365 Marketing and ClickDimensions can make it difficult to determine the best fit for your business. Our team at Cargas includes consultants with marketing and sales experience who can help you break down your requirements and budget. Book a meeting to learn more about these solutions.