PRICING | 4 MIN READ
Microsoft Dynamics 365 CRM Pricing Guide: 2025
How Much Does Dynamics 365 CRM (Sales) Cost?
This guide is designed to help you understand how Microsoft Dynamics 365 CRM‘s cost is calculated, focusing on User Licenses, Features, Implementation Costs, and additional fees. Once you know these variables, you can use the Microsoft Dynamics 365 CRM Pricing Calculator to generate an estimate.
How much does Dynamics 365 CRM cost? Pricing hinges on your sales team’s size and their functional needs. If you have a small team with 5 users, Microsoft’s Sales Professional licenses will cost about $5,000 annually. If you’re a larger organization, with 20+ users, you’ll probably take advantage of Microsoft’s Sales Enterprise license, starting at $25,000.
Understanding Microsoft Dynamics CRM’s Pricing Structure
Dynamics 365 CRM is Microsoft’s umbrella term for three customer relationship-focused modules offered in the Dynamics 365 application suite: Sales, Customer Insights, and Customer Service. You don’t need to purchase all three to reap the benefits of Dynamics CRM; smaller businesses benefit from one solution, such as the Sales module, while larger organizations with more flexible budgets might mix and match multiple Microsoft CRM tools.
This is great news for businesses of any size—it means that Microsoft has made its CRM software customizable and affordable for countless companies! However, it also means the software’s cost varies widely between organizations.
Microsoft CRM pricing depends on the number of users on your sales team and the level of functionality each user requires. On average, our customers spend about $5,000 to $25,000 on their annual subscription, while implementation typically starts at $25,000. Read on to learn about the key factors and hidden fees that impact this price.
User Licenses & Features
Dynamics 365 Sales pricing follows a software-as-a-service (SaaS) model, with businesses paying a monthly fee per user license. One of the best ways to cut down on the cost of Dynamics 365 CRM is to determine what functionality a user requires and grant each user a corresponding license. User licenses range from $8–$150 per month based on roles and permissions.
Team Member License
At $8 per user per month, this is the most inexpensive license available for the Sales app.
Sales Professional License
Priced at $65 per user per month, the Sales Professional license is Microsoft’s base package.
Sales Enterprise License
Priced at $105 per user per month, the Sales Enterprise license is a great stepping-stone for businesses that have tighter budgets but want to explore everything Dynamics 365 CRM has to offer.
Sales Premium License
Priced at $150 per user per month, the Sales Premium license is Microsoft’s newest license that expands on the limited features available from the Sales Enterprise license plus a list of new features.
Relationship Sales License
The Relationship Sales license combines Sales Enterprise functionality with LinkedIn Sales Navigator. This license requires a 10-seat minimum. The pricing is variable, and the licenses must be purchased directly through Microsoft.
→ Visit our Demo Center to see these features and modules in action ←
Implementation Cost
Implementing a CRM product like Dynamics 365 Sales typically includes system setup and configuration, migration of your legacy data, and user training.
Implementation costs will vary depending on your chosen Microsoft partner and the needs of your business, like the number of modules you’re implementing and the number of customizations and add-ons you’re deploying.
On average, implementation of the Sales, Customer Insights, or Customer Service module starts at $25,000. Be sure to consult any potential partners about their costs before committing to implementation.
Ongoing Costs
Microsoft Dynamics CRM pricing for all deployment options follows a monthly subscription structure. Software and service costs may change over time, but any increase in price goes towards evolving the software—this translates to two updates each year for cloud-based customers and one for on-premises customers.
The Dynamics 365 subscription cost includes:
- 24/7 unlimited support for breaks and fixes
- Access to e-learning courses, including the Microsoft Learn library
- Opportunities for Microsoft certifications
- Membership in the Microsoft Dynamics Community
Companies should also budget for expanded support and ongoing training, education, and other professional services. Even if your company decides not to pursue advanced support or extra training for Dynamics 365 CRM in the short term, your needs may evolve. This is why a software implementation partner focused on long-term success can be invaluable when purchasing Dynamics 365 CRM!
Microsoft Partners
The Microsoft AI Cloud Partner Program, formerly the Microsoft Partner Network, is a program that pairs software purchasers with skilled implementation specialists from trusted organizations. These partners often offer implementation services, training, support, and customizations.
Cargas is one of Pennsylvania’s largest and most experienced Microsoft partners. With more than 25 years of software implementation experience, plus a dedicated in-house customization team and a longstanding partnership with Microsoft, we’re here to help.
Dynamics CRM Pricing Calculator
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