ARTICLE | 5 MIN READ

The Benefits of Working with a Salesforce Partner

What are the benefits of a Salesforce partner? While the developers at Salesforce focus on expanding the software, Salesforce partners offer additional services and support.

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Implementing a new sales and marketing system like Salesforce can be a difficult and time-consuming undertaking. If you’re interested in Salesforce CRM but aren’t sure how to get started with it, consider working with a Salesforce partner that can help you cross the finish line successfully.  

What is a Salesforce Partner?

The developers at Salesforce prioritize software development and technology growth. To support this strategy, Salesforce outsources additional software services to third-party partners. Salesforce defines three types of partners: 

  • Consulting and Integration Partners – Provide Salesforce implementation, customization, and support services 
  • Independent Software Vendors (ISVs) – Develop apps that integrate with Salesforce to expand its capabilities 

Often, consulting and integration partners offer reseller services. If you’re hoping to invest in Salesforce software, you have the option to purchase the product and services through one partner, or purchase software and services separately depending on your needs. 

Salesforce makes it easy to choose a partner by offering a “Find Your Salesforce Partner” tool. This catalogue helps customers find their best-fit partner based on six key requirements: 

  • Product Expertise 
  • Industry Expertise 
  • Service Expertise 
  • Location 
  • Customer Rating 
  • Salesforce Practice Size 

Benefits of Working with a Salesforce Partner 

Salesforce consulting partners lead 70% of customer implementations and often provide additional services for long-term success. The best Salesforce partners focus on six core areas: 

Software Expertise

Salesforce partners must complete training to become certified software resellers and consultants. This training equips partners with the knowledge necessary to sell and support the software, and they can receive additional certifications through ongoing education and self-service learning resources.   

Salesforce consulting partners are categorized by a partner tier—Registered, Ridge, Crest, and Summit. Partners are certified as soon as they reach the Registered Partner status, but a higher ranking is a sign the company has maintained high customer satisfaction, earned many certifications, and delivered countless Salesforce projects of varying scale. 

Customization and Integrations

Some consulting partners specialize in multiple solutions besides Salesforce CRM. For instance, some partners support various solutions on the Salesforce platform, while others can sync Salesforce with third-party tools from HubSpot, Sage, and more. This skillset allows your partner to tailor your tech stack as your company grows.

Pricing

Salesforce pricing is uniform and based on which edition you purchase and how many users you require. However, pricing for services like implementation, training, and support will vary. Your selected partner should offer fair, competitive pricing for your basic and advanced software needs. 

Geographic Location

The Salesforce CRM platform is cloud-based, which means software partners from across the country can implement the software for your business. You have the freedom to select a local company to act as your Salesforce partner, or you can collaborate remotely for software implementation and support. Note that rates of service between partners vary based on geographic location—a partner in a large metropolitan area may charge a considerably different rate than a partner based in a rural location.

Ongoing Support

Beyond spearheading the initial implementation, a Salesforce partner can support your business going forward. They’ll be available for training, customization, and future upgrades. And they’ll be a trusted resource as your business evolves, providing objective insights while ensuring your operational processes remain as efficient as possible.  

Tailored Solutions for Every Industry

Salesforce partners often specialize in specific editions, processes, or industries. This means it’s easy to find a partner with expertise not only in Salesforce, but also your specific business model. 

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How to Choose a Salesforce Partner

Typical organizations will only need a consulting partner to get started with Salesforce. However, some companies might look for Salesforce partners that are, or have close ties with, third-party developers to further expand the software’s capabilities. 

Whether you’re picking a new business solution or the software partner who will implement it, you’re making a long-term decision. You want a partner that will stand by you as your needs change. Plus, the fewer cooks in the kitchen when configuring your software, the better. As you evaluate potential Salesforce partners, ask yourself the following questions and see if anyone can check off all the boxes:

  • Does this partner listen to and understand our unique business needs? 

  • Does this partner have a high success rate of Salesforce implementations?

  • Does this partner have concrete examples of customer success stories?

  • Does this partner offer fair, competitive pricing for our basic and advanced software needs?

  • Does this partner know about Salesforce and the business software space?

  • Does this partner offer long-term, personalized support? 

  • Will this partner be there for me whenever I need them?

Ready to Partner with Cargas?

If you’re looking for a Salesforce partner that checks all the boxes, why not consider Cargas? We’ve been in the software business for 35+ years and have helped 99% of our customers successfully implement software from Salesforce, Microsoft, Sage, Acumatica, and HubSpot. As for ongoing support, customer care is at the heart of what Cargas does—it’s one of our three core values for a reason. 

Implementing new software is a big deal, but with Cargas as your Salesforce partner, you can confidently take your next steps. Contact us to discuss how we can help you save time, grow your business faster, and provide better customer service with a Salesforce solution tailored to your needs. 

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Wes Kintner - CRM Salesperson

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