How Are Agentforce Sales (Salesforce Sales Cloud) and Agentforce Sales (Salesforce Marketing Cloud) Similar?

Because they’re both from the same Salesforce CRM suite, Agentforce Sales (formerly Sales Cloud) and Agentforce Marketing (formerly Marketing Cloud) overlap. Both are used to track leads with the ultimate goal of converting them into customers. However, the solutions emphasize different parts of the customer lifecycle. Agentforce Marketing is built to identify leads and guide them toward your product or service, while Agentforce Sales is built to close deals and bring in revenue.  

What Does Agentforce Sales (Salesforce Sales Cloud) Do?

Agentforce Sales manages the entire sales funnel, bringing in leads, qualifying them into prospects and opportunities, and eventually converting them to loyal customers. Sales teams use this software to find and capture leads and manage contact accounts. There is naturally some marketing functionality within software like Agentforce Sales, but this software is not intended to drill down into the early lead-qualification process. Rather, it covers a broader range of consumer readiness to offer a holistic view of the entire customer journey. 

The Essentials edition of Agentforce Sales includes these unique features: 

• Management Tools  
  • Lead Management 
  • Account Management 
  • Opportunity Management 
  • Contact Management  
• Case Management for Upselling and Cross-selling 
• Workflow Automation 
• Integrations with Outlook and Gmail 
• A Mobile Application 

Agentforce Sales is available as a monthly subscription, and businesses can choose from four service tiers with varying capabilities.  

What Does Agentforce Marketing (Salesforce Marketing Cloud) Do?

Think of Agentforce Marketing as a suite within a suite. Agentforce Marketing does not come in four tiers of increasing functionality like Agentforce Sales. Instead, companies pay a flat rate for specific marketing modules. Some of these individual modules are available at different tiers, but overall, marketing teams will need to select specific modules from the following:  

• Salesforce CDP – A customer data platform for aggregating, segmenting, and organizing customer data 
• Loyalty Management – B2B and B2C loyalty programs to incentivize partners and customers 
• Pardot – B2B marketing automation with lead management, email marketing tools, and more 
• Email, Mobile, and Web Marketing – Personalized and automated content marketing tools 
• Social Studio – A social media marketing platform to craft and schedule posts, evaluate brand recognition, and analyze interactions 
• Advertising Studio – Real-time lead capture and other digital advertising tools to improve visibility for the customer journey 
• Datorama – An all-in-one platform for analyzing marketing data and metrics 
• Interaction Studio – A place to track brand interactions across social media platforms and websites 
• Salesforce CMS – A content management system to help your marketing team develop unique, varied content for several buyer personas 

Salesforce also sells Google Marketing Platform as part of Agentforce Marketing, which includes advanced Google Analytics views and Tag Manager 360 for website tags and keywords.  

Can I Use Salesforce’s Agentforce Sales and Agentforce Marketing Together?

Yes, you can! Because they are part of the same platform and offered by the same software provider, Agentforce Sales and Agentforce Marketing integrate seamlessly with one another and other Salesforce solutions. Of course, your business may only need one solution to run more efficiently.  

Which Salesforce Cloud Product Is Best for My Business?

Consider the following table to understand which Salesforce CRM application might be a good fit for your company.