How Are Salesforce Sales Cloud and Salesforce Marketing Cloud Similar?

Because they’re both from the same Salesforce CRM suite, Sales Cloud and Marketing Cloud overlap. Both are used to track leads with the ultimate goal of converting them into customers. However, the solutions emphasize different parts of the customer lifecycle. Salesforce Marketing Cloud is built to identify leads and guide them toward your product or service, while Salesforce Sales Cloud is built to close deals and bring in revenue.  

What Does Salesforce Sales Cloud Do?

Salesforce Sales Cloud manages the entire sales funnel, bringing in leads, qualifying them into prospects and opportunities, and eventually converting them to loyal customers. Sales teams use this software to find and capture leads and manage contact accounts. There is naturally some marketing functionality within software like Salesforce Sales Cloud, but this software is not intended to drill down into the early lead-qualification process. Rather, it covers a broader range of consumer readiness to offer a holistic view of the entire customer journey. 

The Essentials edition of Salesforce Sales Cloud includes these unique features: 

• Management Tools  
  • Lead Management 
  • Account Management 
  • Opportunity Management 
  • Contact Management  
• Case Management for Upselling and Cross-selling 
• Workflow Automation 
• Integrations with Outlook and Gmail 
• A Mobile Application 

Salesforce Sales Cloud is available as a monthly subscription, and businesses are able to choose between four price tiers of service with varying capabilities.  

What Does Salesforce Marketing Cloud Do?

Think of Salesforce Marketing Cloud as a suite within a suite. Marketing Cloud does not come in four tiers of increasing functionality like Sales Cloud. Instead, companies pay a flat rate for specific marketing modules. Some of these individual modules are available at different tiers, but overall, marketing teams will need to select specific modules from the following:  

• Salesforce CDP – A customer data platform for aggregating, segmenting, and organizing customer data 
• Loyalty Management – B2B and B2C loyalty programs to incentivize partners and customers 
• Pardot – B2B marketing automation with lead management, email marketing tools, and more 
• Email, Mobile, and Web Marketing – Personalized and automated content marketing tools 
• Social Studio – A social media marketing platform to craft and schedule posts, evaluate brand recognition, and analyze interactions 
• Advertising Studio – Real-time lead capture and other digital advertising tools to improve visibility for the customer journey 
• Datorama – An all-in-one platform for analyzing marketing data and metrics 
• Interaction Studio – A place to track brand interactions across social media platforms and websites 
• Salesforce CMS – A content management system to help your marketing team develop unique, varied content for several buyer personas 

Salesforce also sells Google Marketing Platform as part of the Marketing Cloud, which comes with advanced Google Analytics views and Tag Manager 360 for website tags and keywords.  

Can I Use Salesforce Sales Cloud and Salesforce Marketing Cloud Together?

Yes, you can! Because they are part of the same platform and offered by the same software provider, Sales Cloud and Marketing Cloud integrate seamlessly with one another and other Salesforce solutions. Of course, your business may only need one solution to run more efficiently.  

Which Salesforce Cloud Product Is Best for My Business?

Consider the following table to understand which Salesforce CRM application might be a good fit for your company.