What is Salesforce Sales Cloud?

Salesforce is the world’s #1 customer relationship management (CRM) solution. More than 150,000 companies use one of Salesforce’s many offerings to streamline business processes, saving time and creating new value while improving customer communication and relationships. 

Salesforce Sales Cloud is a cloud-based CRM with countless integration-ready applications for niche functionality. The Sales Cloud handles contacts, accounts, reports, dashboards, and forecasting, among other sales responsibilities. It integrates with Salesforce’s other products like Service Cloud and Marketing Cloud, as well as numerous third-party solutions. 

What are the Pros and Cons?

Salesforce is a globally recognized software company, and Sales Cloud is one of its most popular applications. Salesforce Sales Cloud performs well on industry reports, with high marks in partner application integrations, contact and account management capabilities, and reliability.  

In reviews, customers cite the following as the top benefits of Salesforce Sales Cloud: 

• Flexible customizations to help teams tailor the software to their business needs 
• Deep integration capabilities and a vast third-party application marketplace to enhance functionality 
• Easy-to-use yet flexible reporting and dashboarding functionality  
• User-friendly automation tools to manage mundane or repetitive tasks 
• A seamless user experience, from a navigable interface to a vibrant user community 

Salesforce Sales Cloud is not a one-size-fits-all solution for every business. Some users don’t get exactly what they want with the Sales Cloud, even when using add-ons.  

User reviews often critique these four areas: 

• A high price to implement the software and any desired add-ons 
• A complex combination of tools and workflows that makes the software difficult to learn 
• A lengthy deployment timeline due to the level of customization required  
• Slow support responses for non-critical issues