Integration Capabilities

Salesforce Sales Cloud and SAP Sales Cloud work well enough on their own, but businesses with specialized needs might require some additional functionality. Salesforce Sales Cloud works well with third-party solutions, while SAP Sales Cloud performs best when used with other SAP solutions. 

The Salesforce developer community invites tech-savvy individuals to build on the solution via its open API. More than 4,000 of these custom creations are available on Salesforce AppExchange, with more on the way. If your team needs a custom add-on for Salesforce Sales Cloud, there’s a good chance you can find a helpful tool on AppExchange. And, even if you don’t see a good fit, your consulting partner or in-house IT team can help you build it. 

SAP also has an add-on marketplace for Sales Cloud and its other solutions. However, the SAP Store does not have as many offerings as Salesforce AppExchange. The primary way users expand the functionality of SAP Sales Cloud is through other SAP solutions, such as the marketing and service modules in the Customer Experience suite. If you already use SAP software in your existing environment, SAP Sales Cloud will fit perfectly. 

CRM Focus vs. ERP Focus

Salesforce Sales Cloud and SAP Sales Cloud are robust CRM solutions. However, Salesforce’s CRM functionality offers depth, while SAP’s CRM pairs with other SAP solutions to satisfy broad business needs. 

Salesforce is the top CRM developer in the world, serving more than 150,000 businesses around the globe. With deep sales and marketing functionality, Salesforce Sales Cloud is robust enough to work as a standalone CRM for most businesses. If your company is looking for a sales and marketing solution and cares more about capabilities than brand name, Salesforce Sales Cloud has what you need. 

SAP is best known for its ERP product, but the company has a long tradition of building out business solutions. So, if you’re already using SAP products in other business areas, using SAP’s CRM makes sense. SAP products are all about breadth, which comes at the expense of depth. However, SAP’s CRM solution should be satisfactory for general business needs. 

Built for the Cloud vs. Adapted for the Cloud

Cloud technology is an increasingly popular option for businesses that want to access data anytime, from anywhere. Salesforce Sales Cloud was built for cloud deployment, which makes it a reliable choice for online usage. SAP Sales Cloud has adapted to cloud functionality through acquisitions, though it was not explicitly created for online deployment.  

Salesforce was designed for the cloud from the very beginning. As such, Salesforce Sales Cloud makes full use of cloud technology. Companies that want to deploy their software online should consider Salesforce’s Sales Cloud, given the developer’s experience with cloud functionality. 

SAP has been around since the 70s, and while the company has adapted software to better fit today’s cloud landscape, solutions like SAP Sales Cloud weren’t built specifically for online deployment. Much of SAP’s cloud CRM functionality comes through the acquisition of other solutions, which creates a less streamlined experience for companies that want to make the most of the cloud. 

Sum It Up

Salesforce Sales Cloud is a cloud CRM offering deep sales and marketing functionality. As a solution built specifically for cloud deployment, Salesforce Sales Cloud is reliable and accessible anytime, anywhere. For businesses with specific CRM needs, Salesforce has an open API that helps it easily integrate with third-party software. 

SAP Sales Cloud is a comprehensive CRM system that performs well when paired with other SAP solutions. While the software’s functionality isn’t deep enough for every business, the solution has adapted to the changing business world. It is a perfect fit for companies that already use SAP products. 

At Cargas, our expert consulting team specializes in CRM solutions, including Salesforce Sales Cloud. If you’re trying to understand whether or not Salesforce is a good fit for your business, we’d love to help. Let’s connect to talk about your needs and what you’re looking for in a software solution.