PRICING | 4 MIN READ

Salesforce Sales Cloud Pricing 2024

How Much Does Salesforce Cost? 

Understanding Salesforce Pricing

The price of Salesforce Sales Cloud will depend on the size of your sales team and the licenses you choose to purchase. On average, businesses spend about $9,000 to $27,000 on their annual subscription, while implementation costs typically start around $15,000. Fill out the form below to access our Salesforce Sales Cloud Pricing Calculator and get a price estimate tailored to your business. 

Add-Ons

Salesforce Sales Cloud boasts a public API that allows developers to create custom add-ons. If you are going to invest in Sales Cloud, you should consider what advanced functionality might benefit your business. Even if you are not interested in purchasing other Salesforce cloud products for marketing, service, or eCommerce, you can flesh out Sales Cloud with add-ons from AppExchange.  

With more than 3,000 add-ons to choose from, AppExchange is a one-stop-shop for unique Salesforce software extensions. Zoom for collaboration, QuickBooks for financials, Asana for productivity, and PandaDoc for document creation are just four solutions with integrative add-ons available on AppExchange 

Here is the best part—if you cannot find what you are looking for on AppExchange, you can tap a developer to build a custom solution using Salesforce’s open API. While this is a more costly way of getting the exact functionality you want, it ensures your solution will work just how you need it to. 

What Are the Different Editions of Salesforce?  

Salesforce bills Sales Cloud customers on an annual basis, but software costs are calculated based on a sales team’s monthly users. Here is an overview of the functionality of each edition, along with the pricing.

Starter Suite

$25monthly / user

Pro Suite

$75monthly / user

Enterprise Edition

$150monthly / user

Unlimited Edition

$300monthly / user

Einstein 1 Sales

500monthly / user

Starter Suite: At $25 per user per month, this is the most inexpensive edition of Sales Cloud. This edition provides limited account, contact, lead, and opportunity management; integration with Gmail or Outlook; and access to the Salesforce mobile app.  

Pro Suite: The Pro Suite includes more features for sales teams, such as lead registration, rules-based lead scoring, and collaborative forecasting. This license is a good fit for small or mid-sized businesses that use traditional sales processes and is typically the lowest tier that a company will opt for. 

Enterprise edition: The Enterprise edition is the most popular version of Salesforce Sales Cloud. Its workflow and approval automation capabilities help businesses of all sizes save time and resources by streamlining processes. Additionally, this version has API access to synchronize more easily with other products. 

Unlimited edition: This license is best for enterprise-level organizations with complex or unusual sales processes. Access to 24/7 support puts Salesforce’s team of technical experts at your fingertips whenever you need them. Like the Enterprise edition, the Unlimited edition boasts API access for third-party integrations. 

Einstein 1 Sales:  This license includes everything from the other four licenses, including generative AI, unified data, and sales planning and collaboration programs. 

Features & Functionality

With Salesforce CRM’s sales and marketing features, you can keep track of every customer interaction, automate daily tasks, and manage your forecasts more accurately. 

Enterprise Features (Add-Ons to Pro)

  • Advanced Forecasting

  • Pipeline Management

  • Advanced Workflow & Automation

  • Larger Data Storage

  • Forecasting

  • Advanced Compliance & Security Features

Pro Suite Features

  • Lead Management

  • Opportunity Management

  • Activity Management

  • Process Automation

  • Salesforce Mobile

Additional Costs/Higher Tiers

  • Salesforce Einstein (AI)

  • Unlimited Customization

  • Increased User Licenses

  • Sandbox for Model Testing

  • Premier for Success Plan

Salesforce Sales Cloud Implementation Pricing 

Salesforce Sales Cloud is an extensive solution with endless customization capabilities. You will need the support of an experienced implementation partner to set up all its out-of-the-box features and any enticing add-ons. 

Implementation of a CRM (Customer Relationship Management) product like Salesforce Sales Cloud typically includes system setup and configuration, migration of your legacy data, and user training. 

Your implementation costs will vary depending on your chosen Salesforce partner and your needs as a business.  

For example, a straightforward quick-start implementation of Sales Cloud, using the software as it comes out-of-the-box, might only cost $5,000. A more complex implementation requiring multiple custom add-ons built from scratch could cost as much as $40,000 or more. Be sure to consult any potential partners about their costs before committing to implementation. 

Ongoing Costs 

Beyond the core subscription fee, there are additional expenses to consider for a long-term Salesforce investment. Companies in need of advanced features powered by AI and functionalities like complex quoting tools often require extra investment or higher user tiers. Meanwhile, companies looking for hands-on support may prioritize the Premier Success Plan, which offers dedicated account management for an additional fee. 

As your team grows, so do your monthly subscription fees. Many organizations choose to pay extra for ongoing support from certified Salesforce implementation partners, who offer invaluable expertise for customizations and system optimization. Factoring in these ongoing expenses provides a more realistic picture of your Salesforce budget. 

2024 Salesforce Pricing Calculator

Wes Kintner - CRM Salesperson

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