HubSpot Review: The Pros and Cons

HubSpot CRM is a comprehensive software suite for customer-focused organizations, but is it a good fit for your business? Our review dives into the pros and cons of HubSpot according to reviews from real users. 

What is HubSpot?

HubSpot began as a marketing platform automation platform but has since evolved into a comprehensive CRM solution that supports nearly every aspect of customer engagement. Today, it offers six powerful hubs—Marketing, Sales, Customer Service, Content Management, Operations, and Commerce—giving organizations the tools they need to manage relationships, streamline processes, and deliver a consistently positive customer experience. If you would like more details we have a comprehensive article “What is HubSpot” breaking all this down.

 The Pros and Cons of HubSpot

HubSpot has carved a niche for itself among small and mid-sized businesses. Here’s how it ranks among them in areas like features, customization, and price. 

Pros

HubSpot has received glowing commendations for its powerful automations and integrations, among more features. 

Centralized Data. HubSpot centralizes data across its CRM modules and even some third-party applications. This makes it easier for sales, marketing, and service teams to access real-time data and make informed business decisions. Plus, it ensures that reports shared across the organization are accurate and can offer deep insights. 

Ease of Use. One of HubSpot’s main draws is how user-friendly it is. From a streamlined interface and personalization options to an entire platform of free digital courses covering software and strategy alike, the HubSpot team strives to make its CRM an inviting and easy-to-learn platform. 

Automation Capabilities. Growing businesses need software that can offset an increasing workload. HubSpot automation capabilities are easy to set up—with little to no coding experience required—and can save hours per week while mitigating manual errors. 

Collaborative Design. HubSpot’s six modules are designed to work together, bridging the gap between the sales funnel, marketing campaigns, and customer service inquiries. With real-time data synchronization, disparate teams can access the same data and work together to act on it.  

Integrations. HubSpot integrates seamlessly with hundreds of third-party solutions that you might already be using, like productivity tools from Google and Microsoft or analytics tools for web search and social media.  

Personalization. HubSpot is a versatile solution that can be customized during or after implementation. Depending on the depth of personalization you require, you may need to tap a HubSpot software partner. 

Cons

Although HubSpot has received thousands of four- and five-star reviews, some users have critiqued specific aspects of the software. 

Pricing. Although HubSpot is designed for small and mid-sized businesses, some reviewers feel that the cost is prohibitive. These reviewers typically invested in a higher tier to access more features, or in multiple modules to get full functionality. 

Feature Exclusivity. HubSpot offers multiple tiers for its solutions, each at a different price point, with advanced features locked behind higher-priced tiers. Some users feel that the lower-cost tiers’ features are too limited, while others note that multiple modules are required for comprehensive CRM capabilities.  

Complexity. Although most reviews praise HubSpot’s ease of use and sleek interface, some are critical of HubSpot’s overwhelming feature set or are relatively new to the world of CRMs. 

Large Business Limitations. Although HubSpot is a powerhouse for small and mid-sized companies, it may not fulfill all the needs of large, enterprise-level organizations.  

Customization. Select reviews note that HubSpot lacks specific customization options, such as changing module colors or generating specific report types. Others are frustrated that some customizations require assistance from a software partner rather than being easy to do in-house.  

What Customers Say About HubSpot

Customers have reviewed both the general HubSpot platform and the six modules that comprise it, with sentiment being positive across the board. 

HubSpot Sales Hub and HubSpot Marketing Hub are the two most-reviewed modules, each garnering more than 12,000 reviews on G2 alone. Across the web, these modules are regarded as the most essential HubSpot CRM tools and are celebrated for their ease of use, powerful automations, and data management capabilities.  

Some users feel that HubSpot’s modules are too rigid and are unreasonably priced for smaller organizations. However, most users who have reviewed HubSpot feel positively about the software. 

Why You Should Choose HubSpot

We think HubSpot may be worth the cost! In short, it depends on whether your organization wants the benefits of a marketing-first platform, a suite of interconnected software, and a solution that’s easy to use.  

Businesses that meet any of the following criteria could benefit from the functionality that HubSpot offers: 

• You’re a small or mid-sized business that has outgrown your current CRM software (or you don’t have any yet) 
• You’re a marketing-focused organization that wants to prioritize reaching the right customers at the right time 
• You’re a growing company that needs to automate mundane or redundant tasks to prioritize other projects 

The Best HubSpot Review Report