COMPARISON | 4 MIN READ
HubSpot vs. ClickDimensions (Click)
Compare a full marketing & CRM software vs. a marketing automation software.
If you’re evaluating marketing software, the comparison between HubSpot and ClickDimensions (now branded as Click) highlights two very different approaches. HubSpot offers a full-scale CRM platform with robust marketing, sales, service, and operations functionality. ClickDimensions, on the other hand, focuses specifically on marketing automation—and it’s built to work natively within Microsoft Dynamics 365 CRM. Understanding how these tools differ in scope, features, and integration capabilities will help you decide which is the better fit for your team.
Marketing CRM vs. Marketing Automation
HubSpot and ClickDimensions serve two very different purposes in the marketing technology stack. HubSpot is a comprehensive CRM platform that includes marketing automation as just one part of its broader ecosystem—alongside sales enablement, customer service, CMS, and operations tools. It’s ideal for teams looking to manage the entire customer journey in one centralized system.
ClickDimensions, by contrast, is a marketing automation platform designed specifically for organizations already using Microsoft Dynamics 365. It adds campaign management, email marketing, and lead scoring capabilities to Dynamics but relies on the CRM for broader sales and customer management functionality. Businesses that want an all-in-one platform may lean toward HubSpot, while teams deeply invested in Dynamics 365 may choose ClickDimensions to avoid duplicating features or systems.
Features
HubSpot and ClickDimensions offer powerful marketing tools, but they serve different use cases. HubSpot delivers a full suite of inbound marketing, sales, and service features, while ClickDimensions focuses on enhancing marketing capabilities within Microsoft Dynamics 365 CRM. Here’s a breakdown of some of the key features each platform provides:
HubSpot Core Features:
- Landing Page and Form Builders
- Email Automation
- Ad Management and Retargeting
- Conversational Bots
- Email Marketing and Health Reporting
- List Segmentation
- Mobile Optimization
- Reports and Dashboards
- Landing Pages
- Multi-language Content Creation and Management
- Custom Properties
- Multiple Currencies
- Mobile App
- Live Chat
- Digitized Payments
- SEO Optimization
- Website Development and Traffic Analytics
Click Core Features:
- Email Marketing for Dynamics 365
- Campaign Automation
- Web Intelligence and Tracking
- Lead Scoring
- Event and Survey Integration
- Landing Pages and Web Forms
- Social Marketing Add-On
- Marketing Analytics within Dynamics 365
Suppose you’re eager to explore additional core and advanced module features offered by HubSpot and Click. In that case, our comparison report is the perfect resource for you. Explore a detailed side-by-side comparison report.
Pricing
One of HubSpot’s biggest pricing advantages is its flexibility. You can bundle Marketing Hub with Sales Hub, Service Hub, CMS Hub, and Operations Hub—or build a custom mix of tiers across the Hubs depending on your organization’s needs. That flexibility makes HubSpot a cost-effective and modular solution for growing businesses. Pricing for the Professional tier starts at $890 per month or $10,680 annually for 2,000 marketing contacts, with unlimited users included.
ClickDimensions pricing is less transparent and varies based on the features selected and your Microsoft Dynamics 365 environment. Plans generally range from $499 to $1,499+ per month depending on your marketing needs, contact volume, and the size of your Dynamics 365 user base. Pricing is customized through ClickDimensions partners, and additional costs may apply for Dynamics 365 licenses.
It’s important to note that ClickDimensions is not a standalone CRM—it’s a marketing automation solution built specifically for Dynamics 365. Organizations using Click must also license Dynamics 365 CRM, which adds to the total cost of implementation and ongoing usage.
Implementation Timeline
The time it takes to implement HubSpot or ClickDimensions will vary depending on your marketing goals, the level of customization required, and how easily the software integrates into your existing systems.
HubSpot typically takes 6–10 weeks to implement for most small to midsize teams, especially when starting with the Professional or Enterprise tiers. The platform’s intuitive interface and robust onboarding resources help accelerate adoption.
ClickDimensions implementations generally take 8–12 weeks, though timelines can extend if deeper integrations with Microsoft Dynamics 365 CRM are required. Because ClickDimensions is built natively for Dynamics, businesses already using Microsoft CRM can streamline deployment—but coordination with a ClickDimensions partner is often essential to ensure a smooth rollout.
Integrations
HubSpot is known for its expansive integration ecosystem, offering over 1,000 native integrations with popular business tools like Salesforce, Microsoft 365, Slack, Zoom, and dozens of eCommerce, analytics, and advertising platforms. It also supports custom API connections, making it easy to fit into virtually any tech stack.
ClickDimensions, on the other hand, is purpose-built for Microsoft Dynamics 365 CRM, offering deep, native integration with no need for third-party connectors. This tight integration streamlines data syncing, campaign management, and lead scoring directly within Dynamics. However, ClickDimensions is more limited when it comes to connecting with tools outside of the Microsoft ecosystem, which could be a drawback for businesses with more diverse software environments.
Sum It Up
HubSpot is an all-in-one marketing automation solution that scales with your business. It’s affordable for smaller organizations that want to boost their campaigns and has plenty of features to explore. With its open API, HubSpot easily integrates with the solutions you’re already using and anything else coming to your software environment in the future.
Microsoft shops that want to flesh out the marketing capabilities of Dynamics 365 CRM will find Click easy to integrate and learn. Its small but focused feature set is native to Dynamics 365, which means users can accomplish their marketing tasks from just one solution.
At Cargas, our expert consulting team specializes in marketing automation solutions, including HubSpot Marketing Hub. If you’re trying to understand whether or not HubSpot is a good fit for your business, we’d love to help. Let’s connect to talk about your needs and what you’re looking for in a software solution.
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