CRM SOFTWARE | 4 MIN READ
The Best CRM Software in 2025
We have compiled the best CRM software for 2025, so you don’t have to!
Whether you have an existing sales solution or you’re just getting started with customer relationship management, it’s important to consider which software will best complement your business.
Choosing the Right CRM
Any new software purchase is going to cost a pretty penny. But consider your existing solutions. Do you even have a CRM? If so, is it powerful enough to support new users and accounts as your business grows? Outdated CRMs can cost companies more than a bit of stress each day.
The Depreciation Cost. As your existing CRM ages, it becomes less and less helpful—either it can’t scale alongside your growth, or it just wasn’t built for the needs of a modern business. A CRM should be a long-term investment that supports all the changes your company will experience.
The Customization Cost. If you’ve tried to build a patchwork tech stack, you know how finicky software connections can be. If a software update for one tool creates incompatibility, the whole system goes kaput. Modern solutions, including the latest CRMs, are designed to integrate seamlessly with a variety of top tools to maximize uptime and ensure everyone has access to vital business data.
The Lagging Cost. If you don’t use a CRM—or if your CRM is a legacy system from the pre-cloud era—you’re lagging behind your competitors. There’s still time to future-proof your sales, marketing, and customer service systems by investing in software built for anytime, anywhere access and equipped to accommodate the latest innovations like AI.
If you want to take advantage of modern, flexible, and innovative CRM software and wow customers with every interaction, you have plenty of options to choose from. Read on to discover the top three CRM solutions from Microsoft, Salesforce, and HubSpot to determine which is the best fit for your business.
HubSpot CRM
HubSpot is the best choice for marketing-driven businesses. HubSpot invests heavily in the sales and marketing space. As the spearhead of the inbound marketing movement, HubSpot has designed software hubs that center marketing activities throughout the buyer journey, even long after a prospect becomes a customer.
HubSpot’s six modules are powerful on their own or can be supplemented with other solutions from top third-party developers. The best part? HubSpot’s freemium model makes it an affordable CRM that is easy to nurture as your business grows and changes. And with the new Breeze AI tool, it’s a cinch to automate tasks, segment customers, and create clever content.
HubSpot CRM Fast Facts:
HubSpot CRM Features:
One of HubSpot’s most attractive qualities for small and mid-sized businesses is that the platform provides a full suite of capabilities without over-complicating things for sales, marketing, and customer service teams. It can be tailored to your specific business processes and workflows. HubSpot Includes features like email tracking and notifications, deal pipeline management, meeting scheduling and management, sales automation, quote to pay, and much more!
If you would like to see some of these features in action, we have created a library of HubSpot video content in our HubSpot Demo Center. Our Demo Center is a library of full length demo’s and webinars so you can learn more about this growing platform!
HubSpot CRM Pricing:
HubSpot CRM is subscription-based software, and you’ll pay a monthly fee to maintain your licenses to use it. Pricing varies based on the subscription level (Starter, Professional, or Enterprise) you choose, the number of seats (users) your company has, the specific modules you choose, and other factors. You can subscribe to modules individually or bundle multiple modules. HubSpot also offers a Customer Platform Subscription, which includes all modules.
The cost to implement and configure the solution will depend on which modules you want, the degree of customization you need, and the complexity of integrating HubSpot with your other software systems.
HubSpot CRM Success Stories:
HubSpot excels at tailoring messaging for prospects, leads, and customers. The software tracks how individuals engage with your website, gathering meaningful insights to help your team close every deal.
The team at McKonly & Asbury knew they needed CRM software that could prioritize customer experience across every team. HubSpot did just that, offering a complete view of accounts and the flexibility to send them messages that matter.
Salesforce CRM
Salesforce is best-in-class sales and marketing software, which means it’s one of the most customizable CRMs out there. Best-in-class solutions are identifiable by their narrow but deep functionality, with feature sets devoted to specific areas of business.
Salesforce offers modules for four big areas—Sales, Service, Marketing, and Commerce—in addition to tools for cloud data management, collaboration, ERG reporting, and more. Einstein AI, Salesforce’s custom digital assistant, is embedded in these solutions to automate repetitive tasks and help teams close deals, launch campaigns, and resolve tickets faster.
Salesforce CRM Fast Facts:
Salesforce CRM Features:
With Salesforce CRM’s sales and marketing features, you can keep track of every customer interaction, automate daily tasks, and manage your forecasts more accurately. Access our entire library of Salesforce CRM videos, including overviews of core Salesforce Sales Cloud features, workflow tutorials, dashboards and reporting functionality, mobile capabilities, and much more.
If you would like to learn more about Salesforce CRM, check out our Salesforce Demo Center. We have built a library of full length demos and webinars just for you.
Salesforce CRM Pricing:
The price of Salesforce Sales Cloud will depend on the size of your sales team and the licenses you choose to purchase. On average, businesses spend about $9,000 to $27,000 on their annual subscription, while implementation costs typically start around $15,000. Fill out the form below to access our Salesforce Sales Cloud Pricing Calculator and get a price estimate tailored to your business.
Salesforce CRM Success Stories:
Salesforce is cloud-based, best-in-class software. That means it’s designed to sync with countless other tools and create a truly unique system for all types of businesses.
Fig Industries has expanded Salesforce with integrations, including PandaDoc for proposals, Calendly for scheduling automation, and Report Scheduler by Tekclan for reports and dashboards.
Microsoft Dynamics 365 CRM
Dynamics 365 is Microsoft’s platform of business solutions, and it includes four CRM modules for Sales, Marketing, Customer Service, and Field Service. The Sales module is the most popular of the four, and it acts as a central hub for prospect, lead, and customer data.
When it comes to software development, Microsoft prioritizes security and innovation. That’s why Dynamics 365 CRM users save time with automated workflows and artificial intelligence. Copilot, Microsoft’s brand AI, acts as a virtual assistant to create customer communications, parse through data, and generate reports in seconds.
Microsoft Dynamics 365 CRM Fast Facts:
Microsoft Dynamics 365 CRM Features:
Dynamics 365 Sales pricing follows a software as a service (SaaS) model, with businesses paying a monthly fee per user license. One of the best ways to cut down on the cost of Dynamics 365 CRM is to determine what functionality a user requires and grant each user a corresponding license.
If you would like to learn more about Microsofts CRM platform Dynamics 365 Sales. Check out our Demo Center, we have included 10+ demo videos and webinars just for you!
Microsoft Dynamics 365 CRM Pricing:
How much does Dynamics 365 CRM cost? Pricing hinges on your sales team’s size and their functional needs. On average, clients spend roughly $5,000 to $10,000 annually for subscriptions, with implementation costs averaging around $15,000. Keep reading to uncover the essential factors and potential hidden fees affecting these prices.
Microsoft Dynamics 365 CRM Success Stories:
Microsoft’s Sales CRM automatically tracks leads, sends follow-up reminders, and notifies team members of accepted proposals. With all the time saved, the team at 12:34 Microtechnologies can focus on personalizing a dependable and scalable sales process.
Side-by-Side Comparison Reports
On the surface, Microsoft Dynamics 365 CRM, HubSpot, and Salesforce all do the same thing—they automate sales and marketing processes so you can close deals quickly and keep customers happy. But variables like the size of your business, your budget, and the tools you currently use or hope to use in the future will make one solution a better fit than the others.
Picking a solution, implementing it, and learning how to use it should be easy. With our CRM dating guide, you’ll find your perfect CRM match in just eight questions. Still not sure which CRM is the best fit for your business? See how the systems stack up by checking out our comparison reports:
How to Choose the Best CRM for Your Business
Before you can determine the best CRM for your business, you need to ensure that it will fit the specific needs of your team and customers. That’s where a reliable and experienced software partner like Cargas comes in.
Our library of articles, downloadable, and demos will help you learn the key differences between CRMs from Microsoft, Salesforce, and HubSpot. That means you can spend less time researching and more time taking the next step in your software journey.
Let’s Chat
Still have questions? Get in touch with our expert team of software professionals.