Whether you believe your lead gen practices are in tip-top shape or you’re looking for a streamlined solution, LinkedIn Sales Navigator combined with Dynamics 365 CRM can help your business identify best-fit prospects and convert them into excited customers. 

What is LinkedIn Sales Navigator Dynamics 365? 

LinkedIn Sales Navigator embeds the social network into Microsoft Dynamics 365 CRM. Sales professionals using Dynamics CRM can use the Sales Navigator integration to send connection requests and messages and use InMail directly from Dynamics CRM. LinkedIn Sales Navigator can be added to your existing Dynamics 365 CRM license and aims for authenticity and quality lead generation with each interaction. 

LinkedIn Sales Navigator Features 

LinkedIn boasts more than 830 million users across 200 countries. Such a high number of prospects should be any sales team’s dream, but the amount of time and effort it takes to sift through countless profiles often leaves these teams pressed for time when producing actual conversions. 

One key benefit of any CRM product is eliminating redundant manual tasks, replacing many of those tasks with automation and data synchronization. This change allows users to dedicate time to more meaningful interactions—in this case, prioritizing relationship-building activities while minimizing the lead-identification process. 

Find new leads 

Using LinkedIn Sales Navigator, you can identify prospects based on specific search criteria, such as: 

• Job title 
• Company 
• Industry 
• Geographic location 
• Level of expertise 

Beyond these categories, LinkedIn Sales Navigator includes a TeamLink feature that enables lead-generation collaboration across different departments. You can view your team members’ LinkedIn connections and identify anyone currently connected to a lead or contact. Then, instead of spending time on research to send a personalized cold introduction, you can ask your coworker to connect you with the lead.  

For larger-scale communication, you can also view entire companies. Using LinkedIn Sales Navigator, you can view the prospective company’s description, address, website, contact information, and more.  

Personalize outreach 

Finding a prospect is easy; connecting with them in an authentic, personalized way is much more difficult. Thanks to LinkedIn Sales Navigator’s Icebreakers feature, conversation-starters have never been easier to generate and send. The Sales Navigator tracks the lead’s LinkedIn activity to identify key phrases, career updates, and popular articles on their radar. This way, you can personalize your outreach without wasting a second of your day. 

Integrate Dynamics 365 with LinkedIn  

At one time or another, we have all endured the struggle of a seemingly infinite number of tabs and windows open on our computers. Even with dual monitors, trying to get a clear view of all relevant data can be a hassle. What if you could view LinkedIn profiles, private messages, and prospect categories all within your CRM? 

LinkedIn Sales Navigator synchronizes data to Dynamics 365 CRM, eliminating the time wasted by clicking through tabs and windows, scrolling aimlessly, and trying to parse out information. Instead, the most valuable data is right at your fingertips, organized into one easy-to-navigate dashboard. You have all of the benefits of LinkedIn housed right in your CRM!

 

Why You Want LinkedIn Sales Navigator 

CRM add-ons come in many shapes and sizes, and for some organizations, there is just not enough evidence that another module or feature at a given price point will save time and energy. However, unlocking the LinkedIn Sales Navigator feature in Dynamics 365 CRM is a logical investment for companies hoping to personalize outreach and prioritize lead generation.  

LinkedIn Sales Navigator can help your team: 

• Target the right buyers and companies 
• Understand what your target market values 
• Engage with prospects through personalized outreach at every stage of the buying process 

The LinkedIn Sales Navigator panel hosts information from Dynamics 365 Sales, which eliminates clicking back and forth between the different modules. So, organizations already using Dynamics 365 CRM Sales can use LinkedIn Sales Navigator to continue streamlining their lead generation processes.