Agentforce Sales (Salesforce Sales Cloud) vs. HubSpot Sales Hub
Compare the affordability and flexibility of two top CRM solutions
Agentforce Sales (formerly Salesforce Sales Cloud) and HubSpot Sales Hub are two leading CRM solutions with overlapping features and functions. While these solutions may share capabilities, they have slightly different areas of focus, and their developers take different approaches to software design. This means one may be a better fit for your business than the other.
Deployment Options
Software Updates
Supported Industries
Features & Pricing
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Customization vs. Ease of Use
HubSpot Sales Hub is ready to use out of the box, and its broad capabilities offer basic CRM functionality for smaller businesses. Meanwhile, Agentforce Sales (formerly Salesforce Sales Cloud) is built to be flexible and customizable, particularly for larger organizations that want to adapt the software to meet their needs.
Agentforce Sales is highly customizable, which makes it a great solution for mid-sized and enterprise businesses. Smaller businesses can use Salesforce products, but the software is more complex and packed with features and customization options they simply may not need. Often, larger organizations have more time and higher budgets to customize the software with add-ons and other unique features for specific products, services, and industries.
HubSpot is built for smaller businesses. Its functionality is broad and well-suited for most companies, offering plenty of essential modules that can be used right out of the box. It’s easy to set up, easy to learn, and easy to use—three factors that are important for organizations with basic customer relationship management needs.
Comparison of Price Points
Cost is one of the main factors companies consider when choosing new software. However, hidden fees and differing pricing tiers may complicate decision-making.
Salesforce has no minimum user requirement, which makes the per-user software cost a bit more obvious up front. However, fees for customizations and add-ons should be factored into the actual implementation cost. Larger organizations with more users are more likely to need niche functionality, which means those organizations must be willing to pay more for the software, while smaller businesses with broad needs and only a few users will find the solution affordable.
HubSpot’s freemium model is accessible to smaller organizations, but at higher pricing tiers, your organization must purchase additional user licenses. For example, while the Starter tier requires you to purchase only one user license, the Enterprise tier requires a minimum of 10 users. Depending on which features your business needs and how large your business and budget are, HubSpot may or may not be a good fit.
Modules vs. Add-Ons
How do you want your software environment to look? Do you want to rely equally on a handful of solutions, or would you rather have a central hub fleshed out with add-ons?
Beyond the software’s high level of customization, Salesforce encourages developers to build on the solution. Because of this open invitation and the software’s open API, Salesforce has an extensive developer community and endless options for extending your software. This also means that if you’re looking for a solution that doesn’t yet exist on Salesforce AppExchange, you can easily find a resource to build it.
HubSpot has its own network of partners and add-ons, but its unified code base means the easiest way to extend the solution is to work within its product set. As mentioned earlier, HubSpot Sales Hub works exceptionally well with other HubSpot “Hubs” for Marketing, Service, Content, Data, and Commerce.
Sum It Up
Agentforce Sales has a higher base cost than HubSpot Sales Hub, but that cost reflects the solution’s flexibility and customization. With a variety of capabilities and add-ons, Agentforce Sales is the ideal solution for larger organizations with advanced needs.
HubSpot Sales Hub is built for smaller organizations that need broad CRM functionality. Although multiple licenses are required for the higher pricing tiers, the software follows a “freemium” model to offer reasonable pricing for different types of organizations.
At Cargas, our expert consulting team specializes in CRM solutions, including products from Salesforce and HubSpot. Let’s connect to talk about your needs and what you’re looking for in a software solution.
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