The Top 6 Salesforce Email Marketing Automation Tools

Why Choose Marketing Automation Tools with Salesforce?

The Salesforce CRM platform performs best when it is customized. Whether you use third-party software, popular add-ons, or full-fledged solutions, you’ll find that pairing additional tools with Salesforce builds a robust platform for the entire customer journey. 

There are many options out there for email marketing automation within Salesforce. These six options are some of the most popular and well-received. 

Third-Party Solutions

HubSpot Marketing Hub

HubSpot Marketing Hub is our number one recommendation for Salesforce users searching for a marketing automation tool. HubSpot is renowned for its inbound marketing software, which integrates well with many popular solutions. The custom-built integration between HubSpot and Salesforce means changes to one system will automatically synchronize with the other. This makes it easy to set up automated emails, kick off campaigns, and gather and close leads and deals. 

Marketo

Marketo is Adobe’s email and marketing automation software that works well with various third-party solutions, including Salesforce CRM. The sync is bidirectional for leads, contacts, and Salesforce campaigns, so your team will spend less time exporting data and more time reacting to it. 

Act-On

Act-On boasts a custom integration with Salesforce that allows sales and marketing teams to send Act-On emails from within the Salesforce window. This cuts down on clicks, a small benefit that grows into something truly remarkable in the long term. 

AppExchange Add-Ons

Pardot

Pardot is the only native email automation solution for Salesforce CRM. Pardot aligns sales and marketing teams with a single dashboard for lead nurturing and easy-to-use templates and tracking tools. It’s built primarily for B2B operations and offers email automation features, though it lacks more extensive features found in other marketing solutions.  

ActiveCampaign

ActiveCampaign is one of the most popular marketing automation tools on AppExchange, particularly for retail and professional services organizations. Beyond automation for sending emails, texts, and Slack alerts, ActiveCampaign also automates pipeline activities such as prospect identification and lead qualification to align sales and marketing teams. 

Full-Fledged Solutions

Salesforce Marketing Cloud

Salesforce Marketing Cloud is a popular choice for companies already using Salesforce Sales Cloud, Salesforce Service Cloud, and other Salesforce solutions. Marketing Cloud’s powerful AI makes it easier to gain a deep understanding of your prospects, leads, and customers.  

Because it’s part of the Salesforce CRM platform, Marketing Cloud easily syncs with your other Salesforce data to provide a complete view of your customers’ profiles, making targeted messaging and personalized campaigning a breeze. 

However, Salesforce Marketing Cloud’s additional features and higher cost might not make it a good fit for teams that need more straightforward email automation capabilities.  

Choosing Email Marketing Automation for Salesforce

With a platform as diverse and popular as Salesforce, there are countless email marketing automation options available. The one that’s best for you all depends on your business and your needs. Thankfully, with help from a Salesforce consulting partner, identifying the best-fit email automation tool is easy. If you’re looking for automated emails and other helpful sales and marketing tools to add to your Salesforce solution, reach out to a consulting partner like Cargas.