HUBSPOT | 7 MIN READ
What Is HubSpot and What Does It Do?
The Complete 2025 HubSpot Software Guide!
HubSpot is an all-in-one, AI-powered customer platform created to help businesses simplify and centralize their sales, marketing, and relationship management efforts. Companies use the feature-rich and intuitive software solution to automate cumbersome sales and marketing processes, improve data integrity, serve customers more effectively, and help their teams work together more efficiently. HubSpot makes building and executing successful inbound and outbound digital marketing strategies easier, tracking leads, nurturing relationships, and closing deals.
Benefits of HubSpot
One of HubSpot’s most attractive qualities for small and mid-sized businesses is that the platform provides a full suite of capabilities without over-complicating things for sales, marketing, and customer service teams. It can be tailored to your specific business processes and workflows.
A few of the many advantages of HubSpot include:
Why Businesses Trust HubSpot
Businesses in all industries and all sizes trust HubSpot for various reasons. In addition to the CRM platform’s user-friendly tools and resources, it has strong security measures in place to protect data, including SSL certificates, single sign-on, and two-factor authentication. HubSpot’s extensive partner network (Cargas is proud to be a part of it!) is also a tremendous advantage. With thousands of partner agencies and consultants, companies can readily get the necessary specialized assistance they need for migrating other systems to HubSpot, implementing and customizing HubSpot to their unique operations, and navigating changes as their business evolves.
Moreover, HubSpot provides its clients with responsive support and the potential to achieve impressive results. According to a recent HubSpot ROI Report, HubSpot customers on average accomplish:
HubSpot Modules
In addition to HubSpot’s set of tools that come with all of its products, it provides specialized features and functionality associated with its different modules (a.k.a. “hubs”). The HubSpot mobile app (available on iOS and Android) ensures 24/7 access to the platform and a real-time view of your data.
Below are some of the module-specific features and capabilities that make the platform a favorite for organizations of all sizes. To view the entire list of features available through the platform, refer to the HubSpot Product & Services Catalog.
Marketing Hub
The HubSpot Marketing Hub™ emboldens your marketing efforts with automation and features that help you reach your target audience with the right messaging at the right time, monitor and capture leads from multiple channels, and respond to customers’ questions nearly instantaneously. With custom analytics and access to past data, you can gain a deeper understanding of what strategies and tactics will yield optimal outcomes.
Popular HubSpot Marketing Hub Features:
(availability depends on your subscription level)
Service Hub
HubSpot’s Service Hub® has tools and features to help your customer service team provide an exceptional experience. As customers expect personalized attention and near-immediate responsiveness to their questions and issues, this module empowers your team with instant access to real-time data and provides enhanced capabilities for communications and collaboration.
Popular HubSpot Service Hub Features:
(availability depends on your subscription level)
Operations Hub
Scaling a company is challenging when processes, systems, and data are disparate and unaligned across departments and locations. The HubSpot Operations Hub® provides a unified toolset to connect apps, cleanse and manage data, and automate business processes. As your business evolves and grows, it helps your teams operate more cohesively and efficiently.
Popular HubSpot Operations Hub Features:
(availability depends on your subscription level)
Sales Hub
By automating processes like crafting and sending personalized emails to prospects and logging calls and other client interactions, the Sales Hub® will bolster your sales team’s performance. Its sales CRM tools help your reps connect with more leads, shorten the sales cycle, and close more deals. It consolidates all of your pipeline data in one place so your team always has an accurate, up-to-date view of where prospects are in the sales funnel.
Popular HubSpot Sales Hub Features:
(availability depends on your subscription level)
Content Hub
The cornerstone of effective marketing is content tailored to your target audience’s interests and needs at the various stages of the buyers’ journey. HubSpot’s Content Hub™ provides you with advanced control and flexibility in creating and managing your content. Leveraging AI, it boosts efficiency while ensuring your messaging is compelling and on-point.
Popular HubSpot Content Hub Features:
(availability depends on your subscription level)
Commerce Hub
HubSpot’s Commerce Hub™ makes it easier to get paid and shortens your opportunity-to-revenue cycle. The B2B software features tools, integrations, and automation for managing payments in HubSpot and getting meaningful reports.
Popular HubSpot Commerce Hub Features:
(availability depends on your subscription level)
How Much Is HubSpot?
HubSpot CRM is subscription-based software, and you’ll pay a monthly fee to maintain your licenses to use it. Pricing varies based on the subscription level (Starter, Professional, or Enterprise) you choose, the number of seats (users) your company has, the specific modules you choose, and other factors. You can subscribe to modules individually or bundle multiple modules. HubSpot also offers a Customer Platform Subscription, which includes all modules.
The cost to implement and configure the solution will depend on which modules you want, the degree of customization you need, and the complexity of integrating HubSpot with your other software systems.
How Does HubSpot Compare?
Naturally, you might be curious about how a HubSpot solution stands up to other popular platforms. Compared to leading competitors, such as Salesforce, Microsoft, Marketo, and Zoho, HubSpot stands out as an exceptional choice for small and mid-sized companies because of its ease of use, affordability, and content management capabilities.
It’s an excellent solution for businesses that want automation tools and deep insights to help make their inbound and outbound sales and marketing efforts more efficient and effective. HubSpot is a scalable solution that gives organizations a lot of flexibility. They can customize their subscription to include one, several, or all Hubs and take advantage of the many integrations available for creating an even more powerful customer platform.
Before you decide on a CRM solution for your business, carefully consider your needs and goals.
These and other questions will help you zero in on the right software to help you accomplish your objectives.
Microsoft CRM offers robust customization options, while HubSpot provides a user-friendly interface for small to medium-sized businesses.
Is HubSpot Right for Your Business?
You have much to consider when selecting a CRM solution for your company. As you explore your options, think about your needs now and your goals for the future.
If you answer “yes” to one or more of these questions, HubSpot might be a smart choice for your company:
How to Get Started
The first step in getting started with a HubSpot CRM solution is to talk with a HubSpot Solutions Partner who can guide you through the process of determining which features and capabilities you’ll need. With a trusted resource to help you identify your needs, goals, and challenges in detail, you can feel confident you’re on the path to getting a solution that’s the right fit.
We’d love the opportunity to work with you at Cargas. As a proud HubSpot Platinum Solutions Partner, we bring over 30 years of software expertise to guide you in making the best decisions for your business. If you’re ready to partner with us, visit our Contact Us page and let us know how we can assist you!
Cargas & HubSpot Partnership
For more information about HubSpot’s capabilities, visit HubSpot To learn more about Cargas’s expertise in implementing HubSpot and integrating it with other software systems, check out these helpful resources from our blog:
Let’s Chat
Still have questions? Get in touch with our expert team of software professionals.