HUBSPOT | 7 MIN READ
What Is HubSpot and What Does It Do?
The complete 2026 HubSpot software guide!
TABLE OF CONTENTS
HubSpot is an all-in-one, AI-powered customer platform created to help businesses simplify and centralize their sales, marketing, and relationship management efforts. Companies use the feature-rich and intuitive software solution to automate cumbersome sales and marketing processes, improve data integrity, serve customers more effectively, and help their teams work together more efficiently. HubSpot makes building and executing successful inbound and outbound digital marketing strategies easier, tracking leads, nurturing relationships, and closing deals.
Benefits of HubSpot
One of HubSpot’s most attractive qualities for small and mid-sized businesses is that the platform provides a full suite of capabilities without over-complicating things for sales, marketing, and customer service teams. It can be tailored to your specific business processes and workflows.
A few of the many advantages of HubSpot include:
Why Businesses Trust HubSpot
Businesses in all industries and all sizes trust HubSpot for various reasons. In addition to the CRM platform’s user-friendly tools and resources, it has strong security measures in place to protect data, including SSL certificates, single sign-on, and two-factor authentication. HubSpot’s extensive partner network (Cargas is proud to be a part of it!) is also a tremendous advantage. With thousands of partner agencies and consultants, companies can readily get the necessary specialized assistance they need for migrating other systems to HubSpot, implementing and customizing HubSpot to their unique operations, and navigating changes as their business evolves.
Moreover, HubSpot provides its clients with responsive support and the potential to achieve impressive results. According to a recent HubSpot ROI Report, HubSpot customers on average accomplish:
HubSpot Modules
In addition to the set of tools that come with all HubSpot products, HubSpot provides specialized features and functionality associated with its different modules (a.k.a. “Hubs”). The HubSpot mobile app (available on iOS and Android) ensures 24/7 access to the platform and a real-time view of your data.
Below are some of the module-specific features and capabilities that make the platform a favorite for organizations of all sizes. To view the entire list of features available through the platform, refer to the HubSpot Product & Services Catalog.
Marketing Hub
HubSpot Marketing Hub™ emboldens marketing efforts with automation and features that help marketing teams reach their target audience with the right messaging at the right time, monitor and capture leads from multiple channels, and respond to customers’ questions nearly instantaneously. With custom analytics and access to past data, users can gain a deeper understanding of what strategies and tactics will yield optimal outcomes.
Popular HubSpot Marketing Hub Features:
(availability depends on your subscription level)
Service Hub
HubSpot’s Service Hub® has tools and features to help customer service teams provide an exceptional experience. As customers expect personalized attention and near-immediate responsiveness to their questions and issues, this module empowers teams with instant access to real-time data and enhances capabilities for communication and collaboration.
Popular HubSpot Service Hub Features:
(availability depends on your subscription level)
Data Hub
Scaling a company is challenging when processes, systems, and data are disparate and unaligned across departments and locations. HubSpot Data Hub® (formerly Operations Hub) provides a unified toolset to connect apps, cleanse and manage data, and automate business processes. As businesses evolve and grow, Data Hub helps teams operate more cohesively and efficiently.
Popular HubSpot Data Hub Features:
(availability depends on your subscription level)
Sales Hub
By automating processes like crafting and sending personalized emails to prospects and logging calls and other client interactions, Sales Hub® bolsters sales team performance. Its sales CRM tools help reps connect with more leads, shorten the sales cycle, and close more deals. It consolidates all pipeline data in one place, giving teams an accurate, up-to-date view of where prospects are in the sales funnel.
Popular HubSpot Sales Hub Features:
(availability depends on your subscription level)
Content Hub
The cornerstone of effective marketing is content tailored to a target audience’s interests and needs at each stage of the buyer’s journey. HubSpot’s Content Hub™ provides teams with advanced control and flexibility in creating and managing their content. By leveraging AI, Content Hub boosts efficiency while ensuring messaging is compelling and on point.
Popular HubSpot Content Hub Features:
(availability depends on your subscription level)
Commerce Hub
HubSpot’s Commerce Hub™ makes it easier to get paid and shortens the opportunity-to-revenue cycle. The software features tools, integrations, and automation to manage payments in HubSpot and generate meaningful reports.
Popular HubSpot Commerce Hub Features:
(availability depends on your subscription level)
How Much Is HubSpot?
HubSpot CRM is subscription-based software, and users pay a monthly fee to maintain their licenses. Pricing varies based on the selected subscription level (Starter, Professional, or Enterprise), the number of required seats (users), the specific modules selected, and other factors. Businesses can subscribe to modules individually or bundle multiple modules. HubSpot also offers a Customer Platform Subscription, which includes all modules.
The cost to implement and configure the solution will depend on which modules a business selects, the degree of customization they need, and the complexity of integrating HubSpot with their other software systems.
How Does HubSpot Compare?
Compared to leading competitors, such as Salesforce, Microsoft, Marketo, and Zoho, HubSpot stands out as an exceptional choice for small and mid-sized companies because of its ease of use, affordability, and content management capabilities.
It’s an excellent solution for businesses that want automation tools and deep insights to help make their inbound and outbound sales and marketing efforts more efficient and effective. HubSpot is a scalable solution that offers organizations significant flexibility. They can customize their subscription to include one, several, or all Hubs, and take advantage of the many integrations available to create an even more powerful customer platform.
Before you decide on a CRM solution for your business, carefully consider your needs and goals.
These and other questions will help you zero in on the right software to help you accomplish your objectives.
Microsoft CRM offers robust customization options, while HubSpot provides a user-friendly interface for small to medium-sized businesses.
Is HubSpot Right for Your Business?
You have much to consider when selecting a CRM solution for your company. As you explore your options, think about your needs now and your goals for the future.
If you answer “yes” to one or more of these questions, HubSpot might be a smart choice for your company:
How to Get Started
The first step in getting started with a HubSpot CRM solution is to talk with a HubSpot Solutions Partner who can guide you through the process of determining which features and capabilities you’ll need. With a trusted resource to help you identify your needs, goals, and challenges in detail, you can feel confident you’re on the path to getting a solution that’s the right fit.
We’d love the opportunity to work with you at Cargas. As a proud HubSpot Platinum Solutions Partner, we bring over 30 years of software expertise to guide you in making the best decisions for your business. If you’re ready to partner with us, visit our Contact Us page and let us know how we can assist you!
Cargas & HubSpot Partnership
For more information about HubSpot’s capabilities, visit HubSpot. To learn more about Cargas’s expertise in implementing HubSpot and integrating it with other software systems, check out these helpful resources from our blog:
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