What Is Sales Route Planning Software? 

Your team might be used to manually mapping sales routes, but have you considered the hidden costs of building your own maps?  

• Gas and maintenance costs for vehicles taking inefficient routes 
• Declining customer relationships due to infrequent visits from your sales team 
• Time loss—including hours per month and minutes per day—as sales reps struggle to build and update routes 

Imagine if the time and resources wasted on manual route development could be invested in building customer relationships and closing deals instead. That’s where sales route optimization software comes in. Read on to learn how sales route optimization software can increase sales by 22%. 

What Is Sales Route Planning Software? 

Sales route planning software helps outside sales teams create the most efficient travel schedules to maximize customer visits and close more deals. These tools automatically generate optimized daily and weekly routes, taking into account factors like territory boundaries, customer priorities, real-time traffic conditions, weather delays, and construction zones. The result? Sales reps spend less time driving and more time selling.

Unlike basic mapping apps, sales route planning software is built specifically for sales teams. Many platforms integrate with CRMs—like HubSpot—so reps can access customer information, update records on the go, and track meetings without switching between tools. This seamless connection ensures accurate data, streamlined workflows, and better sales performance.

By using sales route optimization software, businesses can reduce mileage, cut fuel costs, and significantly increase the number of customers visited each day—all while improving productivity and revenue potential.

What Does Sales Route Planning Software Do?

Sales route optimization solutions keep sellers organized with a slew of features, including: 

• Automatic route building for multi-stop days  
• Instant route updates to help your reps jump on new opportunities 
• Text boxes to write personal notes about customers’ communication styles, hobbies, and more 
• Territory management tools to ensure no region is overlooked 
• Visualizations of spreadsheet data to help your team better manage outreach 
• Identification of new leads based on business keywords and geographic location 

Route optimization software excels at creating interactive data maps that your team can access at any time and from anywhere. With data readily available and time savings from the software’s automation capabilities, your sales reps can dedicate more time to closing deals. 

How it Works with CRM?

While route optimization tools are powerful on their own, they perform best when synchronized with a CRM solution like HubSpot. Integrations create an automatic data sync that ensures every rep—whether they’re on the road or in the office—can access up-to-the-minute data and ensure no customer is left behind. 

This software integration also helps sales reps improve territory performance by categorizing high-priority customers and highlighting underserved areas in each region. The hours saved with automated routing can be spent meeting with these customers to close more deals in fewer miles. 

Our Recommendation: HubSpot CRM & Badger Maps

If you’re already using HubSpot’s powerful CRM tools for sales, marketing, and customer service but need a route optimization tool to support your mobile sales team, we’d love to introduce you to Badger Maps. If you need both HubSpot and Badger Maps, we can help you. HubSpot integrations have saved customers up to 8 hours a week and cut drive time by 20%, granting sales reps the time they need to work more leads and convert more customers.

If you want to learn more about the Badger Maps Integration with HubSpot, check out our demo video.  

Reach out to a dedicated HubSpot partner like Cargas to learn how Badger Maps’ route optimization capabilities can help your sales team drive growth.