SALESFORCE | 7 MIN READ What Is Salesforce? The Complete Salesforce Software Guide! TABLE OF CONTENTS Salesforce is customer relationship management (CRM) software designed for sales, marketing, and service teams to manage increasing workloads with less stress. Salesforce [...]
REVIEW | 5 MIN READ Salesforce Review: The Pros and Cons A Closer Look at the CRM Giant’s Strengths and Weaknesses TABLE OF CONTENTS Salesforce is the world’s #1 customer relationship management (CRM) solution, but is it the right [...]
IMPLEMENTATION | 6 MIN READ Salesforce Implementation Guide What can you expect from your implementation of Salesforce? TABLE OF CONTENTS Salesforce is the #1 CRM platform in the world and is used by more than 150,000 companies [...]
COMPARISON | 4 MIN READ HubSpot vs. Pardot Compare two of the most popular marketing automation platforms! TABLE OF CONTENTS HubSpot Marketing Hub and Pardot (Salesforce Marketing Cloud Account Engagement) are powerful marketing automation solutions [...]
CASE STUDY Women’s Business Enterprise National Council The Women’s Business Enterprise National Council (WBENC) is a national non-profit organization that—through education and other opportunities—promotes and supports female entrepreneurship. Founded in 1997, WBENC developed a nationwide standard for women-owned business certification and is the largest third-party certifier in the United States. In [...]
Webinar | Serving Up Smiles: Maximizing Customer Care with Your CRM If you’re using a CRM, you have the power to sate your customers’ appetites for exceptional care without losing hours of work each week. The key? Automation that keeps you top-of-mind and builds rapport. This video will help you create a [...]
ARTICLE | 5 MIN READ What Is CRM Software? Learn about Customer Relationship Management software and its role in your business. The acronym “CRM” stands for Customer Relationship Management, which is software built to manage sales, marketing, and customer service processes, including [...]
ARTICLE | 5 MIN READ CRM Integrations for Sage Intacct Why your accounting team will benefit from integrated accounting and sales and marketing software. Sage Intacct is designed with integration in mind. It’s best-in-class software, after all, and it thrives when paired [...]
COMPARISON | 4 MIN READ Microsoft Dynamics CRM vs. Salesforce Comparison Let's break down the key differences between Microsoft Dynamics CRM and Salesforce. TABLE OF CONTENTS Choosing between Microsoft Dynamics CRM and Salesforce can feel [...]
CASE STUDY Fig Industries Fig Industries is a marketing and design firm that helps businesses and non-profit organizations develop their brands and reach their target audiences. One of the most significant projects the woman-owned B Corporation manages is Fig, a magazine that celebrates and supports the small business and non-profit community [...]
CASE STUDY MANTEC MANTEC, a private 501(c)(3) non-profit organization, serves as a resource center for manufacturers in South Central, PA. The organization provides education, training, and guidance on sales and marketing, process improvement, technology, and workforce engagement to help manufacturers remain competitive in regional, national, and global markets. [...]
Salesforce Sales Cloud vs Salesforce Marketing Cloud Sales Automation vs. Marketing Automation Salesforce Sales Cloud and Salesforce Marketing Cloud exist to establish and maintain relationships between a company and its customers. While these popular Salesforce CRM solutions do share some features, Sales Cloud and Marketing Cloud serve distinct purposes for different [...]
ARTICLE | 6 MIN READ The Benefits of a CRM for Distribution Companies Learn how a Customer Relationship Management (CRM) solution can improve your distribution efforts. Distribution companies rely on powerful software to keep operations running smoothly. While your business might already [...]
ARTICLE | 5 MIN READ The Best CRM for Outlook Evaluate some of the best CRMs that integrate with Microsoft Outlook. Communication tools like Microsoft Outlook play a vital role in daily responsibilities, so many businesses want to integrate their email inboxes [...]
ARTICLE | 5 MIN READ The Benefits of Integrating HubSpot with Salesforce CRM Learn why HubSpot is a popular marketing automation tool for Salesforce CRM users. If you want to bolster your Salesforce CRM's capabilities, marketing automation software offers powerful tools to expand your efforts [...]
ARTICLE | 5 MIN READ The Benefits of Marketing Automation Learn about the benefits of marketing automation from industry leaders and success stories. Marketing automation is a widely available category of business software that manages leads and campaigns across multiple channels. Companies [...]
ARTICLE | 5 MIN READ The Top 6 Salesforce Email Marketing Automation Tools Find the best-fit marketing automation tool for your business. TABLE OF CONTENTS Why Choose Marketing Automation Tools with Salesforce? The Salesforce CRM platform performs best [...]
COMPARISON | 5 MIN READ CRM vs Marketing Automation Will one solution be enough, or should you combine them? It’s easy to confuse the functionality of CRM and marketing automation software. Let’s define each, explore their benefits, and decide which solution is [...]
Salesforce Sales Cloud vs. Sugar Sell Large-Scale Flexibility vs. Small-Business Support Salesforce Sales Cloud and Sugar Sell are leading CRM solutions with overlapping features and functions. While these solutions may share capabilities, they have slightly different focus areas, and their developers take different approaches to software design. This means one solution [...]
CASE STUDY The Center for Applied Research, Inc. Since 1987, the Center for Applied Research (CFAR) has helped clients transform company strategies, governance, succession planning, culture, and more with custom-built plans. While CFAR’s clients are primarily in the healthcare, higher education, and non-profit industries, their combined coaching and consulting work applies [...]
CASE STUDY Holiday Outdoor Decor Holiday Outdoor Decor is a leading supplier of commercial seasonal decorations, banners, flags, LED lighting, and more. The company is an integration of five of the most experienced businesses in the holiday decorating industry, offering clients a full spectrum of services, including complimentary consultations, professional installation [...]
ARTICLE | 5 MIN READ Salesforce for the Manufacturing Industry How the world's #1 CRM can transform your manufacturing business. Why Are Manufacturers Using CRM Systems? In the wake of the COVID-19 pandemic, supply chain disruption, and other global events, manufacturers have [...]
ARTICLE | 5 MIN READ The Best CRM Software for Manufacturing Learn how a CRM system can help your manufacturing company grow. Some CRM systems offer specialized features for industries such as manufacturing. If you’re in the market for a new customer [...]
ARTICLE | 5 MIN READ The Benefits of Salesforce Managed Services These services will keep your software running smoothly for years to come. Your Salesforce CRM is up and running, so what’s next? As your company grows and changes, your software should [...]
COMPARISON | 5 MIN READ Salesforce Sales Cloud vs Salesforce Service Cloud How do you choose between two solutions from the top CRM platform in the world? Salesforce Sales Cloud and Salesforce Service Cloud are two sides of the same coin. As [...]